Bill Rasmussen, along with his son, founded ESPN in 1978. The fledgling
network, calling itself “The Worldwide Leader in Sports,” began
broadcasting a year later. For ESPN, Rasmussen pioneered SportsCenter,
full coverage of the NCAA basketball regular season and March Madness,
and College World Series broadcasting. The paperback version of his
well-regarded book, Sports Junkies Rejoice: The Birth of ESPN, was released in 2010.
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