Take the excitement of March Madness, and combine it with one of the most famous venues in the world and you have the Professional Bull Riders Iron Cowboy. Twenty-four of the world’s best bull riders are placed into a bracket where they go head-to-head until only one rider remains. The event is a test of endurance as riders may get on as many as six bulls in two hours. The winner earns $50,000, and the opportunity to earn a $100,000 bonus if they can reach 8 seconds on one more bull. The first eight competitors are the top eight finishers from the previous year’s Built Ford Tough Series standings. The remainder of the field is the Top 16 riders in the BFTS standings as of Jan. 31.
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